Superb*wl

Seth Godin on the Super Bowl:

“It’s easy to be persuaded that this event is somehow about the game, or the coverage or the hype, but it’s not. Like Groundhog day, it’s a pointless thing we do over and over again, because hanging out with people you care about (even if it’s just to eat junk food and talk about how bad the commercials are) is almost always worth doing.”

Read.