It’s very hard to learn about materials academically, by reading about them or watching videos about them; the only way you truly understand a material is by making things with it,” Ive explains, going on to add that years upon years of making his own models with his own hands is what gave him a deep understanding of the materials he’s worked. “And it’s important to develop that appetite to want to make something, to be inquisitive about the material world, to want to truly understand a material on that level.
Core77 speaks with Jonathan Ive on the design of the iPhone 4: Material Matters – Core77
